Essays, columns, podcasts, and whitepapers on programmatic, privacy, contextual, AI, agentic advertising, GTM strategy, and the occasional detour. By Evgeny Popov.https://nofluffadvisory.com/en-usevgeny@signal-stack.io (Evgeny Popov)evgeny@signal-stack.io (Evgeny Popov)© 2026 Evgeny Popovhttps://nofluffadvisory.com/og-default.pnghttps://nofluffadvisory.com/https://www.adexchanger.com/?s=Why%20Agentic%20Measurement%20Will%20Reprice%20The%20Ad%20Markethttps://www.adexchanger.com/?s=Why%20Agentic%20Measurement%20Will%20Reprice%20The%20Ad%20MarketAdExchanger Data-Driven Thinking. How agent-mediated measurement collapses the gap between exposure and outcome.Fri, 15 May 2026 12:00:00 GMTAdExchangerAdExchangerarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/What linear TV still needs from AdCP 3.0 — measurement standards, identity bridges, and a cross-screen ledger.Wed, 15 Apr 2026 12:00:00 GMTLinkedInLinkedInarticlehttps://www.adexchanger.com/?s=Why%20Binary%20Audience%20Decisions%20Aren%20t%20Fit%20Forhttps://www.adexchanger.com/?s=Why%20Binary%20Audience%20Decisions%20Aren%20t%20Fit%20ForAdExchanger Data-Driven Thinking. Why "audience yes/no" must yield to graded similarity scores in vector space.Sun, 15 Mar 2026 12:00:00 GMTAdExchangerAdExchangerarticlehttps://dmexco.com/?s=The%20Audience%20is%20Dead%20Long%20Live%20the%20Vectorhttps://dmexco.com/?s=The%20Audience%20is%20Dead%20Long%20Live%20the%20VectorDMEXCO column. The semantic shift from named segments to learned embeddings — and what it means for buyers.Sun, 15 Mar 2026 12:00:00 GMTDMEXCODMEXCOarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/A consolidated landscape of agentic protocols — AdCP, UCP, MCP, A2A — and where each one fits the value chain.Sun, 15 Mar 2026 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/automate-lead-qualification-in-90-minutes/https://nofluffadvisory.com/writing/automate-lead-qualification-in-90-minutes/A reproducible Rube + Claude + Slack recipe. From inbox to scored lead in under 30 seconds.Thu, 05 Mar 2026 00:00:00 GMThow-tohttps://nofluffadvisory.com/writing/stop-reading-about-the-agentic-future/https://nofluffadvisory.com/writing/stop-reading-about-the-agentic-future/Start building it. A bi-monthly tutorial series on shipping real GTM agents in Rube, Claude, n8n.Mon, 23 Feb 2026 00:00:00 GMTagentichttps://nofluffadvisory.com/writing/the-missing-link-in-ad-tech-how-ucp-adcp-are-finally-unifying-the-alphabet-soup/https://nofluffadvisory.com/writing/the-missing-link-in-ad-tech-how-ucp-adcp-are-finally-unifying-the-alphabet-soup/How UCP and AdCP retire ad-tech's "Tower of Babel" — Architect (intent) and Engineer (math) of the agentic stack.Mon, 16 Feb 2026 00:00:00 GMTagentichttps://agenticadvertising.org/https://agenticadvertising.org/A Technical Whitepaper on Embeddings-Based Agent-to-Agent Advertising.Sun, 15 Feb 2026 12:00:00 GMTWhitepaperWhitepaperwhitepaperhttps://nofluffadvisory.com/writing/ai-agents-in-ads-need-a-common-language/https://nofluffadvisory.com/writing/ai-agents-in-ads-need-a-common-language/Vector alignment as practical infrastructure — projectors, capability discovery, and the handshake between buyer and seller agents.Sun, 15 Feb 2026 12:00:00 GMTLinkedInLinkedInarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/Conversation with Ari Paparo on agentic advertising, AdCP adoption, and what changes for sales teams.Sun, 15 Feb 2026 12:00:00 GMTLinkedInLinkedInarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/Field notes from IAB ALM 2026 — AI has stopped being a checkbox and become the substrate of media operations.Sun, 15 Feb 2026 12:00:00 GMTLinkedInLinkedInarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/CES 2026 read — generative interfaces, on-device intelligence, and the platform-level inevitability of AI.Thu, 15 Jan 2026 12:00:00 GMTLinkedInLinkedInarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/Recap of the inaugural AdCP community gathering — founding members, working group priorities, and roadmap.Mon, 15 Dec 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://dmexco.com/?s=Employee%20Advocacy%20Visibility%20Booster%20With%20High%20ROIhttps://dmexco.com/?s=Employee%20Advocacy%20Visibility%20Booster%20With%20High%20ROIDMEXCO column. Why structured employee advocacy outperforms paid social on reach, trust, and acquisition cost.Mon, 15 Dec 2025 12:00:00 GMTDMEXCODMEXCOarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/Part 4 of 4. From post-mortem PowerPoints to continuous learning loops — the compounding advantage of millisecond-rate intelligence.Mon, 15 Dec 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/part-4-why-your-campaign-reports-are-already-obsolete/https://nofluffadvisory.com/writing/part-4-why-your-campaign-reports-are-already-obsolete/From post-mortem PowerPoints to continuous learning loops — the compounding advantage of millisecond-rate intelligence.Mon, 01 Dec 2025 00:00:00 GMTagentichttps://nofluffadvisory.com/writing/part-3-the-100-millisecond-battlefield-where-ai-makes-or-breaks-campaigns/https://nofluffadvisory.com/writing/part-3-the-100-millisecond-battlefield-where-ai-makes-or-breaks-campaigns/From rule-based bidding to context-aware reasoning. Living intent scores and multi-objective decisioning in real time.Mon, 24 Nov 2025 00:00:00 GMTagentichttps://nofluffadvisory.com/writing/part-2-the-death-of-the-quarterly-campaign-planning-cycle/https://nofluffadvisory.com/writing/part-2-the-death-of-the-quarterly-campaign-planning-cycle/From assumptions to discovery. How agentic planning replaces the 90-day report with living, autonomous audience intelligence.Mon, 17 Nov 2025 00:00:00 GMTagentichttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/Part 3 of 4. From rule-based bidding to context-aware reasoning. Living intent scores and multi-objective decisioning in real time.Sat, 15 Nov 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/Part 2 of 4. From assumptions to discovery. How agentic planning replaces the 90-day report with living, autonomous audience intelligence.Sat, 15 Nov 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/Part 1 of 4. The quiet revolution from tools that execute to systems that think — and the human role that survives it.Sat, 15 Nov 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/four-article-series-the-agentic-transformation-of-digital-advertising/https://nofluffadvisory.com/writing/four-article-series-the-agentic-transformation-of-digital-advertising/Part 1 of 4. The quiet revolution from tools that execute to systems that think — and the human role that survives it.Wed, 12 Nov 2025 00:00:00 GMTagentichttps://nofluffadvisory.com/writing/adcp-the-open-standard-for-agentic-advertising/https://nofluffadvisory.com/writing/adcp-the-open-standard-for-agentic-advertising/Connect once. Operate anywhere.Mon, 03 Nov 2025 00:00:00 GMTagentichttps://dmexco.com/?s=OpenRTB%20Prebid%20Now%20AdCP%20The%20Standard%20That%20Letshttps://dmexco.com/?s=OpenRTB%20Prebid%20Now%20AdCP%20The%20Standard%20That%20LetsDMEXCO column. The protocol genealogy — from OpenRTB to AdCP — and why the AI-native standard ships now.Wed, 15 Oct 2025 12:00:00 GMTDMEXCODMEXCOarticlehttps://nofluffadvisory.com/writing/from-opentowork-to-hiring/https://nofluffadvisory.com/writing/from-opentowork-to-hiring/Ghosting persists. A call for industry-wide integrity — replying matters, even when no one's watching.Mon, 15 Sep 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/embeddings-the-next-frontier-in-advertising/https://nofluffadvisory.com/writing/embeddings-the-next-frontier-in-advertising/Dense numerical representations as the post-ID connective tissue — lookalikes, contextual targeting, cross-media without identifiers.Mon, 15 Sep 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://dmexco.com/?s=AI%20Outcomes%20Framework%20The%20Future%20of%20Marketing%20Precisionhttps://dmexco.com/?s=AI%20Outcomes%20Framework%20The%20Future%20of%20Marketing%20PrecisionDMEXCO column. An outcomes-first model for AI-led marketing — precision, personalization, and predictive impact.Sun, 15 Jun 2025 12:00:00 GMTDMEXCODMEXCOarticlehttps://nofluffadvisory.com/writing/behavioral-prediction-framework-for-advertising/https://nofluffadvisory.com/writing/behavioral-prediction-framework-for-advertising/A 21-dimension psychographic model — cognition, rationality, attachment, personality, temperament — for >85% engagement prediction.Sun, 15 Jun 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/how-story-emotion-and-archetypes-shape-the-future-of-contextual-advertising/https://nofluffadvisory.com/writing/how-story-emotion-and-archetypes-shape-the-future-of-contextual-advertising/Freytag's Pyramid, Plutchik's Wheel, and Jung's archetypes in one privacy-safe framework for emotionally-intelligent placement.Thu, 15 May 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/blending-freytag-s-pyramid-and-plutchik-s-wheel-with-mcp-and-agentic-ai/https://nofluffadvisory.com/writing/blending-freytag-s-pyramid-and-plutchik-s-wheel-with-mcp-and-agentic-ai/Narrative structure × emotional resonance × autonomous agents. How story-aware ads replace impression-level metrics.Thu, 15 May 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/relevance-realization-the-cognitive-science-of-attention-in-the-age-of-agi-and-a-2/https://nofluffadvisory.com/writing/relevance-realization-the-cognitive-science-of-attention-in-the-age-of-agi-and-a-2/The follow-up — the EARO framework grounded in distributed cognition and applied to media planning.Mon, 21 Apr 2025 00:00:00 GMTai-agihttps://dmexco.com/?s=The%20Cognitive%20Science%20of%20Attention%20in%20the%20Agehttps://dmexco.com/?s=The%20Cognitive%20Science%20of%20Attention%20in%20the%20AgeDMEXCO column. John Vervaeke's relevance realization applied to media buying and creative strategy.Tue, 15 Apr 2025 12:00:00 GMTDMEXCODMEXCOarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/A technical look at how transformer architectures replace classical Bayesian MMM with sequence-aware attribution.Tue, 15 Apr 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/guide-how-i-d-build-a-delta-air-lines-campaign-for-possible-in-miami/https://nofluffadvisory.com/writing/guide-how-i-d-build-a-delta-air-lines-campaign-for-possible-in-miami/A walk-through of anonymized PII + psychographic profiling + LLM-driven creative for a single high-value persona.Tue, 15 Apr 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/contextual-3-0-how-context-agents-are-transforming-media-planning/https://nofluffadvisory.com/writing/contextual-3-0-how-context-agents-are-transforming-media-planning/From keyword matching to fluent reasoning. Five categories, twelve evaluation questions, one machine-readable JSON schema.Tue, 15 Apr 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/attention-isn-t-enough-the-future-of-marketing-is-relevance/https://nofluffadvisory.com/writing/attention-isn-t-enough-the-future-of-marketing-is-relevance/Introducing the EARO framework — Exposure, Attention, Relevance, Outcome — with 22 metrics across four dimensions.Tue, 15 Apr 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/mcp-a2a-omg-the-new-abcs-of-advertising-ai/https://nofluffadvisory.com/writing/mcp-a2a-omg-the-new-abcs-of-advertising-ai/Model Context Protocol meets Agent-to-Agent. How AIs talk to tools and each other to ship DCO at machine speed.Tue, 15 Apr 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://dmexco.com/?s=AI%20agents%20Context%20based%20intelligence%20profiles%20as%20ahttps://dmexco.com/?s=AI%20agents%20Context%20based%20intelligence%20profiles%20as%20aDMEXCO column. Why context profiles — not user IDs — become the most valuable brand asset of the AI era.Tue, 15 Apr 2025 12:00:00 GMTDMEXCODMEXCOarticlehttps://nofluffadvisory.com/writing/relevance-realization-the-cognitive-science-of-attention-in-the-age-of-agi-and-a/https://nofluffadvisory.com/writing/relevance-realization-the-cognitive-science-of-attention-in-the-age-of-agi-and-a/John Vervaeke's cognitive science applied to advertising — relevance realization as the operating system of modern media.Tue, 15 Apr 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/How agentic systems unify brand safety, audience fit, and performance under one decisioning brain.Sat, 15 Mar 2025 12:00:00 GMTLinkedInLinkedInarticlehttps://dmexco.com/?s=Sustainability%20in%20Advertising%20Profitable%20Credible%20Future%20Proofhttps://dmexco.com/?s=Sustainability%20in%20Advertising%20Profitable%20Credible%20Future%20ProofDMEXCO column. The business case for low-carbon ad operations — and the metrics that prove it.Sat, 15 Mar 2025 12:00:00 GMTDMEXCODMEXCOarticlehttps://dmexco.com/?s=Silicon%20Sages%20or%20Silicon%20Titans%20Navigating%20AGI%20shttps://dmexco.com/?s=Silicon%20Sages%20or%20Silicon%20Titans%20Navigating%20AGI%20sDMEXCO column. A framework for thinking about AGI ethics in commercial deployment.Sat, 15 Feb 2025 12:00:00 GMTDMEXCODMEXCOarticlehttps://dmexco.com/?s=From%20Ads%20to%20Action%20How%20Brands%20Can%20Cuthttps://dmexco.com/?s=From%20Ads%20to%20Action%20How%20Brands%20Can%20CutDMEXCO column. Concrete decarbonization tactics across creative, supply path, and reporting.Sat, 15 Feb 2025 12:00:00 GMTDMEXCODMEXCOarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece on the recurring failure patterns — alignment, prioritization, debt — and how senior leaders address them.Wed, 15 Jan 2025 12:00:00 GMTForbesForbesarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece on the technology levers — sustainable supply path, attention metrics, low-carbon creative.Wed, 15 Jan 2025 12:00:00 GMTForbesForbesarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece on onboarding playbook — the first 90 days that determine retention.Wed, 15 Jan 2025 12:00:00 GMTForbesForbesarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece. A practical brand checklist for credible sustainability claims under tightening regulation.Sun, 15 Dec 2024 12:00:00 GMTForbesForbesarticlehttps://dmexco.com/?s=The%20Future%20of%20Privacy%20and%20Addressabilityhttps://dmexco.com/?s=The%20Future%20of%20Privacy%20and%20AddressabilityDMEXCO column. Privacy-first addressability — how clean rooms, ATS, and contextual fill the post-cookie gap.Fri, 15 Nov 2024 12:00:00 GMTDMEXCODMEXCOarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece. The 19 challenges entertainment companies face deploying AI — IP, talent, audience trust.Fri, 15 Nov 2024 12:00:00 GMTForbesForbesarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece. Tech leaders share 20 platform-management practices for cost, velocity, and risk.Fri, 15 Nov 2024 12:00:00 GMTForbesForbesarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece on why sustainability has graduated from CSR to category-defining brand strategy.Fri, 15 Nov 2024 12:00:00 GMTForbesForbesarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/Announcement video. Beginning the DMEXCO columnist role — what to expect from the column.Tue, 15 Oct 2024 12:00:00 GMTLinkedInLinkedInnotehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece on the practical paths for tech executives to engage with industry standards and policy.Tue, 15 Oct 2024 12:00:00 GMTForbesForbesarticlehttps://www.adweek.com/?s=The%20Results%20Are%20In%20Mediaspace%20global%20Announces%20Winnershttps://www.adweek.com/?s=The%20Results%20Are%20In%20Mediaspace%20global%20Announces%20WinnersAdWeek feature on the 2024 Mediaspace Global Changemakers — recognition for industry transformers.Tue, 15 Oct 2024 12:00:00 GMTAdWeekAdWeekarticlehttps://nofluffadvisory.com/writing/unlocking-the-us-market/https://nofluffadvisory.com/writing/unlocking-the-us-market/A 7-step audit for European and Asian AdTech vendors entering North America. The PMF and GTM playbook.Tue, 15 Oct 2024 12:00:00 GMTLinkedInLinkedInarticlehttps://www.adweek.com/?s=Invitations%20Open%20for%20the%202024%20Mediaspace%20Global%20Changemakershttps://www.adweek.com/?s=Invitations%20Open%20for%20the%202024%20Mediaspace%20Global%20ChangemakersAdWeek announcement for the 2024 Changemakers' Summit — invitation-only gathering of industry leaders.Tue, 15 Oct 2024 12:00:00 GMTAdWeekAdWeekarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece. Tactical social-media moves for tech brands beyond LinkedIn shouting-into-the-void.Tue, 15 Oct 2024 12:00:00 GMTForbesForbesarticlehttps://medium.com/@ev.popov/search?q=Advertising%20Week%20New%20York%202024https://medium.com/@ev.popov/search?q=Advertising%20Week%20New%20York%202024Medium recap of Advertising Week NYC — the trends that mattered and the conversations worth replaying.Tue, 15 Oct 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Publicis%20Reloaded%20From%20Holding%20to%20Intelligent%20System%20Companyhttps://medium.com/@ev.popov/search?q=Publicis%20Reloaded%20From%20Holding%20to%20Intelligent%20System%20CompanyMedium analysis of Publicis' strategic pivot from holding-company to AI-native intelligent system.Tue, 15 Oct 2024 12:00:00 GMTMediumMediumarticlehttps://mediamakersmeet.com/?s=Silicon%20Sages%20or%20Silicon%20Monstershttps://mediamakersmeet.com/?s=Silicon%20Sages%20or%20Silicon%20MonstersM3X feature on AGI alignment — the choice between machines that augment human wisdom and those that don't.Sun, 15 Sep 2024 12:00:00 GMTM3XM3Xarticlehttps://mediamakersmeet.com/?s=The%20Marketing%20Funnel%20Reborn%20Three%20Years%20Laterhttps://mediamakersmeet.com/?s=The%20Marketing%20Funnel%20Reborn%20Three%20Years%20LaterM3X feature. Three years after the funnel was declared dead, what actually survives — and what replaces it.Sun, 15 Sep 2024 12:00:00 GMTM3XM3Xarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece. Where blockchain is genuinely useful in ad-tech — supply-path integrity and creative provenance.Sun, 15 Sep 2024 12:00:00 GMTForbesForbesarticlehttps://medium.com/@ev.popov/search?q=Understanding%20Regression%20Based%20Attribution%20RBA%20and%20Meridian%20Marketinghttps://medium.com/@ev.popov/search?q=Understanding%20Regression%20Based%20Attribution%20RBA%20and%20Meridian%20MarketingMedium primer. The mathematical underpinnings of RBA and the modern Bayesian Meridian MMM stack.Sun, 15 Sep 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Unlocking%20the%20Future%20of%20Advertising%20How%20Blockchain%20andhttps://medium.com/@ev.popov/search?q=Unlocking%20the%20Future%20of%20Advertising%20How%20Blockchain%20andMedium feature on Web3 mechanics in advertising — provenance, micropayments, decentralized identity.Sun, 15 Sep 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=CTV%20Measurement%20Strategieshttps://medium.com/@ev.popov/search?q=CTV%20Measurement%20StrategiesMedium feature. Connected TV measurement options — incrementality, attention, deterministic identity stitching.Sun, 15 Sep 2024 12:00:00 GMTMediumMediumarticlehttps://nofluffadvisory.com/writing/the-dawn-of-artificial-general-intelligence/https://nofluffadvisory.com/writing/the-dawn-of-artificial-general-intelligence/A call for artificial rationality, wisdom, and embodiment — not just artificial intelligence — as AGI approaches.Wed, 28 Aug 2024 00:00:00 GMTai-agihttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece. Eight high-leverage AI plays — segmentation, creative, attribution, retention.Mon, 15 Jul 2024 12:00:00 GMTForbesForbesarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece. Twenty unexpected GenAI applications — from supply chain to legal to media.Mon, 15 Jul 2024 12:00:00 GMTForbesForbesarticlehttps://medium.com/@ev.popov/search?q=Marketing%20Use%20Cases%20for%20Experimental%20Attentionhttps://medium.com/@ev.popov/search?q=Marketing%20Use%20Cases%20for%20Experimental%20AttentionMedium piece on the attention metric — why it's real, how to measure it, and where it changes media plans.Sat, 15 Jun 2024 12:00:00 GMTMediumMediumarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece. The audit checklist for AI bias in audience modeling and creative generation.Sat, 15 Jun 2024 12:00:00 GMTForbesForbesarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece. Retrieval-Augmented Generation explained for marketing leaders — practical applications.Wed, 15 May 2024 12:00:00 GMTForbesForbesarticlehttps://medium.com/@ev.popov/search?q=Sophisticated%20AI%20driven%20solutions%20with%20LangChainhttps://medium.com/@ev.popov/search?q=Sophisticated%20AI%20driven%20solutions%20with%20LangChainMedium technical piece on LangChain for AI orchestration — patterns, pitfalls, and production deployment.Wed, 15 May 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Low%20Rank%20Adaptation%20LoRA%20and%20Parameter%20Efficient%20Finehttps://medium.com/@ev.popov/search?q=Low%20Rank%20Adaptation%20LoRA%20and%20Parameter%20Efficient%20FineMedium technical piece on how LoRA and PEFT make LLM customization affordable for vertical applications.Wed, 15 May 2024 12:00:00 GMTMediumMediumarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece on enterprise network segmentation challenges and modern micro-segmentation patterns.Wed, 15 May 2024 12:00:00 GMTForbesForbesarticlehttps://medium.com/@ev.popov/search?q=Revolutionize%20Your%20Ads%20Discover%20How%20AI%20Powered%20Diffusionhttps://medium.com/@ev.popov/search?q=Revolutionize%20Your%20Ads%20Discover%20How%20AI%20Powered%20DiffusionMedium feature on diffusion models in creative production — when they help, when they don't.Wed, 15 May 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Discover%20How%20C2PA%20is%20Defeating%20Deepfakes%20and%20Boostinghttps://medium.com/@ev.popov/search?q=Discover%20How%20C2PA%20is%20Defeating%20Deepfakes%20and%20BoostingMedium feature on the Coalition for Content Provenance and Authenticity standard — and what brands should do now.Wed, 15 May 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=How%20AI%20models%20Interpret%20Text%20and%20What%20Lieshttps://medium.com/@ev.popov/search?q=How%20AI%20models%20Interpret%20Text%20and%20What%20LiesMedium piece on the gap between LLM confidence and truth — implications for marketing claims and brand safety.Wed, 15 May 2024 12:00:00 GMTMediumMediumarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece. Sixteen unexpected AI applications in healthcare — diagnostics, ops, patient experience.Wed, 15 May 2024 12:00:00 GMTForbesForbesarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece on the 20 recurring startup problems — and the tactical answers from senior tech leaders.Mon, 15 Apr 2024 12:00:00 GMTForbesForbesarticlehttps://medium.com/@ev.popov/search?q=Revolutionizing%20AI%20How%20the%20Transformer%20Model%20is%20Redefininghttps://medium.com/@ev.popov/search?q=Revolutionizing%20AI%20How%20the%20Transformer%20Model%20is%20RedefiningMedium primer on transformer architecture — attention mechanisms, scaling laws, and downstream business implications.Mon, 15 Apr 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=The%20Great%20Books%20Part%20Ihttps://medium.com/@ev.popov/search?q=The%20Great%20Books%20Part%20IMedium reading list. Part I of a curated set — foundational texts on systems, strategy, and human nature.Mon, 15 Apr 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=The%20Great%20Books%20Part%20IIhttps://medium.com/@ev.popov/search?q=The%20Great%20Books%20Part%20IIMedium reading list. Part II — applied works on leadership, decision-making, and the long arc of careers.Mon, 15 Apr 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Ready%20for%20an%20ad%20revolution%20where%20your%20TVhttps://medium.com/@ev.popov/search?q=Ready%20for%20an%20ad%20revolution%20where%20your%20TVMedium feature on the next generation of CTV experiences — context-aware, agent-mediated, and pleasantly personalized.Mon, 15 Apr 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Moore%20s%20law%20no%20more%20More%20than%20Moorehttps://medium.com/@ev.popov/search?q=Moore%20s%20law%20no%20more%20More%20than%20MooreMedium piece on what comes after Moore's Law — specialized accelerators, system-on-chip, and the new compute economics.Mon, 15 Apr 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=What%20s%20the%20RAGshttps://medium.com/@ev.popov/search?q=What%20s%20the%20RAGsMedium primer on Retrieval-Augmented Generation in plain language — the architecture and why marketers should care.Mon, 15 Apr 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Emotion%20to%20Action%20Navigating%20the%20Future%20of%20Personalizedhttps://medium.com/@ev.popov/search?q=Emotion%20to%20Action%20Navigating%20the%20Future%20of%20PersonalizedMedium piece on emotion-aware personalization — using AI to move from segment-level to moment-level relevance.Mon, 15 Apr 2024 12:00:00 GMTMediumMediumarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece on the strategic conversations where CIO/CTO voices change the outcome.Mon, 15 Apr 2024 12:00:00 GMTForbesForbesarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece on the structural changes AI introduces — workflow, headcount, capability.Fri, 15 Mar 2024 12:00:00 GMTForbesForbesarticlehttps://medium.com/@ev.popov/search?q=Revolutionize%20Your%20Brand%20Discover%20How%20Trust%20Can%20Triplehttps://medium.com/@ev.popov/search?q=Revolutionize%20Your%20Brand%20Discover%20How%20Trust%20Can%20TripleMedium piece on the math of brand trust — how the trust premium compounds into LTV and acquisition cost.Fri, 15 Mar 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Unlock%20the%20Future%20of%20Marketing%20How%20Cross%20Cloudhttps://medium.com/@ev.popov/search?q=Unlock%20the%20Future%20of%20Marketing%20How%20Cross%20CloudMedium piece on multi-cloud data collaboration patterns that solve PII and regulatory constraints.Fri, 15 Mar 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Navigating%20the%20Future%20Mastering%20the%20Attention%20Economy%20forhttps://medium.com/@ev.popov/search?q=Navigating%20the%20Future%20Mastering%20the%20Attention%20Economy%20forMedium piece on what Gen Z and Alpha actually pay attention to — and how brands earn it.Fri, 15 Mar 2024 12:00:00 GMTMediumMediumarticlehttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece reviewing 2023 predictions that materialized — and the leading-indicator signals to watch.Thu, 15 Feb 2024 12:00:00 GMTForbesForbesarticlehttps://medium.com/@ev.popov/search?q=Is%20Web%20Display%20Advertising%20Doomed%20Unraveling%20Its%20Fatehttps://medium.com/@ev.popov/search?q=Is%20Web%20Display%20Advertising%20Doomed%20Unraveling%20Its%20FateMedium piece on display's future — why it survives, where it loses share, and what wins instead.Thu, 15 Feb 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Voice%20and%20Visual%20Search%20The%20New%20Frontiers%20inhttps://medium.com/@ev.popov/search?q=Voice%20and%20Visual%20Search%20The%20New%20Frontiers%20inMedium piece on voice and visual search adoption — the SEO and content implications brands need to plan for.Thu, 15 Feb 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Discover%20Why%20Resilience%20is%20Key%20to%20Mastering%20thehttps://medium.com/@ev.popov/search?q=Discover%20Why%20Resilience%20is%20Key%20to%20Mastering%20theMedium piece on operational resilience in ad-tech — the architecture patterns that survive identity, regulatory, and macro shocks.Thu, 15 Feb 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=2024%20The%20Year%20AI%20Revolutionizes%20Digital%20Ads%20Privacyhttps://medium.com/@ev.popov/search?q=2024%20The%20Year%20AI%20Revolutionizes%20Digital%20Ads%20PrivacyMedium 2024 outlook. The AI × privacy collision and the strategic moves for the year ahead.Thu, 15 Feb 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Transforming%20Digital%20Marketing%20The%20Role%20of%20AI%20inhttps://medium.com/@ev.popov/search?q=Transforming%20Digital%20Marketing%20The%20Role%20of%20AI%20inMedium piece on how instant-answer AI changes search marketing — the strategy shifts that follow.Thu, 15 Feb 2024 12:00:00 GMTMediumMediumarticlehttps://medium.com/@ev.popov/search?q=Breaking%20the%20Silence%20Navigating%20the%20Challenges%20of%20Ghostinghttps://medium.com/@ev.popov/search?q=Breaking%20the%20Silence%20Navigating%20the%20Challenges%20of%20GhostingMedium piece on professional ghosting — why it persists and the simple practices that fix it.Thu, 15 Feb 2024 12:00:00 GMTMediumMediumarticlehttps://nofluffadvisory.com/writing/the-advertising-industry-stands-on-the-cusp-of-its-greatest-transformation-yet/https://nofluffadvisory.com/writing/the-advertising-industry-stands-on-the-cusp-of-its-greatest-transformation-yet/AR/VR, Web3, regulation, and generational power shifts. The five-year outlook for the ad industry.Thu, 15 Feb 2024 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/revolutionizing-digital-marketing-how-ai-is-redefining-seo-and-sem-in-the-era-of/https://nofluffadvisory.com/writing/revolutionizing-digital-marketing-how-ai-is-redefining-seo-and-sem-in-the-era-of/When AI delivers answers directly, SEO becomes about AI comprehension. Eight strategic shifts marketers must make.Thu, 15 Feb 2024 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/the-ghosting-phenomenon-restoring-integrity-in-professional-communication/https://nofluffadvisory.com/writing/the-ghosting-phenomenon-restoring-integrity-in-professional-communication/Why recruiter silence and unacknowledged pitches erode the ethics of business — and how to push back.Thu, 15 Feb 2024 00:00:00 GMTleadershiphttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece reviewing the 2023 ad-tech forecast — which predictions hit, which missed, and why.Mon, 15 Jan 2024 12:00:00 GMTForbesForbesarticlehttps://nofluffadvisory.com/writing/is-2024-the-year-of-the-federated-learning-ie-year-of-mobile-ml/https://nofluffadvisory.com/writing/is-2024-the-year-of-the-federated-learning-ie-year-of-mobile-ml/Why on-device, privacy-preserving ML may finally find its mainstream year — and the five mobile use cases that prove it.Mon, 15 Jan 2024 12:00:00 GMTLinkedInLinkedInarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/A 2024 outlook across AI, privacy, addressability, retail media, and creator economy.Mon, 15 Jan 2024 12:00:00 GMTLinkedInLinkedInarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/A practical read on Chrome's cookie deprecation — strategic posture for buyers and sellers in transition.Mon, 15 Jan 2024 12:00:00 GMTLinkedInLinkedInarticlehttps://www.linkedin.com/in/evgenypopov/recent-activity/articles/https://www.linkedin.com/in/evgenypopov/recent-activity/articles/Year-end review of 2023 in ad-tech — the predictions, the outcomes, and the lessons for 2024 planning.Mon, 15 Jan 2024 12:00:00 GMTLinkedInLinkedInarticlehttps://www.exchangewire.com/?s=Predictions%202024%20Contextual%20Advertisinghttps://www.exchangewire.com/?s=Predictions%202024%20Contextual%20AdvertisingExchangeWire industry expert piece on contextual's trajectory into 2024 — capabilities, vendors, buyer expectations.Fri, 15 Dec 2023 12:00:00 GMTExchangeWireExchangeWirearticlehttps://nofluffadvisory.com/writing/contextual-advertising-of-the-future-new-game-new-rules/https://nofluffadvisory.com/writing/contextual-advertising-of-the-future-new-game-new-rules/Why contextual is back — and how AI-optimized contextual finally beats behavioral on attention and outcomes.Fri, 15 Dec 2023 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/is-apple-harvesting-adtech-data/https://nofluffadvisory.com/writing/is-apple-harvesting-adtech-data/The strategic read on App Tracking Transparency — Apple's privacy posture as competitive intelligence.Fri, 15 Dec 2023 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/meta-trends-2024-tl-dr/https://nofluffadvisory.com/writing/meta-trends-2024-tl-dr/Ten transformative trends — shoppable TV, retail media × streaming, data-driven decisioning — for 2024 planning.Fri, 15 Dec 2023 12:00:00 GMTLinkedInLinkedInarticlehttps://nofluffadvisory.com/writing/100-books-you-may-want-to-read/https://nofluffadvisory.com/writing/100-books-you-may-want-to-read/A curated reading list — Peterson, Tobaccowala, and 100 books for the long-game thinker.Wed, 13 Dec 2023 00:00:00 GMTpersonalhttps://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/Forbes Tech Council piece on context-aware activation during tentpole sports moments — the playbook for live events.Wed, 15 Nov 2023 12:00:00 GMTForbesForbesarticlehttps://nofluffadvisory.com/writing/data-clean-rooms-and-zero-party-data-powerful-solutions-for-a-cookie-less-future/https://nofluffadvisory.com/writing/data-clean-rooms-and-zero-party-data-powerful-solutions-for-a-cookie-less-future/The post-cookie playbook — zero-party data plus clean rooms as the durable identity stack.Tue, 07 Nov 2023 00:00:00 GMTadtechhttps://www.performancemarketingworld.com/?s=IPA%20Bellwether%20report%2025%20experts%20on%20why%20mainhttps://www.performancemarketingworld.com/?s=IPA%20Bellwether%20report%2025%20experts%20on%20why%20mainPMW feature. 25 industry voices on the IPA Bellwether report's implications for 2024 budget planning.Sun, 15 Oct 2023 12:00:00 GMTPMWPMWarticlehttps://advertisingweek.com/?s=Contextual%20Isn%20t%20New%20but%20Advancements%20Will%20Solvehttps://advertisingweek.com/?s=Contextual%20Isn%20t%20New%20but%20Advancements%20Will%20SolveAdvertising Week piece on the contextual renaissance — NLP, vision models, and the post-cookie targeting stack.Sun, 15 Oct 2023 12:00:00 GMTAdvertising WeekAdvertising Weekarticlehttps://www.ana.net/search?q=Why%20Can%20t%20We%20Connect%20with%20People%20ashttps://www.ana.net/search?q=Why%20Can%20t%20We%20Connect%20with%20People%20asANA piece on the asymmetry between human and machine connection — and what it implies for brand strategy.Fri, 15 Sep 2023 12:00:00 GMTANAANAarticlehttps://www.performancemarketingworld.com/?s=More%20PII%20more%20problemshttps://www.performancemarketingworld.com/?s=More%20PII%20more%20problemsPMW piece on the PII paradox — why more first-party data isn't always strategic advantage under tightening regulation.Fri, 15 Sep 2023 12:00:00 GMTPMWPMWarticlehttps://mediamakersmeet.com/?s=Total%20marketing%20budget%20growth%20hits%201%20year%20highhttps://mediamakersmeet.com/?s=Total%20marketing%20budget%20growth%20hits%201%20year%20highM3X analysis of the IPA Bellwether report's budget signals and what they mean for category-level planning.Fri, 15 Sep 2023 12:00:00 GMTM3XM3Xarticlehttps://nofluffadvisory.com/writing/how-clean-rooms-will-power-the-future-of-digital-marketing-in-2025/https://nofluffadvisory.com/writing/how-clean-rooms-will-power-the-future-of-digital-marketing-in-2025/Secure multi-party data environments — the substrate for targeting, attribution, and personalization without raw PII.Mon, 27 Mar 2023 00:00:00 GMTadtechhttps://nofluffadvisory.com/writing/how-ai-will-transform-the-future-of-digital-marketing/https://nofluffadvisory.com/writing/how-ai-will-transform-the-future-of-digital-marketing/Five high-impact AI applications — personalization, targeting, prediction, conversational UX, content creation.Mon, 20 Mar 2023 00:00:00 GMTai-agihttps://nofluffadvisory.com/writing/how-web3-nft-and-blockchain-will-shape-the-future-of-digital-marketing/https://nofluffadvisory.com/writing/how-web3-nft-and-blockchain-will-shape-the-future-of-digital-marketing/Decentralization, authenticity, transparency, and privacy — how Web3 primitives reshape brand-consumer trust.Mon, 13 Mar 2023 00:00:00 GMTadtechhttps://nofluffadvisory.com/writing/5p-framework-to-understand-the-future-of-digital-marketing/https://nofluffadvisory.com/writing/5p-framework-to-understand-the-future-of-digital-marketing/Purpose, People, Platform, Process, Performance — Paul Roetzer's five-P framework applied to programmatic.Mon, 06 Mar 2023 00:00:00 GMTadtechhttps://nofluffadvisory.com/writing/how-brands-should-utilise-zero-party-data-zpd-as-part-of-marketing-strategy-in-2/https://nofluffadvisory.com/writing/how-brands-should-utilise-zero-party-data-zpd-as-part-of-marketing-strategy-in-2/How proactively-shared customer data fuels personalization, product roadmap, and durable trust.Mon, 27 Feb 2023 00:00:00 GMTadtechhttps://nofluffadvisory.com/writing/the-dream-job-this-way-please/https://nofluffadvisory.com/writing/the-dream-job-this-way-please/How to evaluate the next role — Vision, Mission, Purpose, Culture, Team, Leadership, Challenges, Opportunities.Wed, 05 Oct 2022 00:00:00 GMTpersonalhttps://nofluffadvisory.com/writing/the-future-of-addressability-100b/https://nofluffadvisory.com/writing/the-future-of-addressability-100b/When you run a quick keyword search of "addressability" on LinkedIn titles and get hundreds of roles, it is a clear indication that the time has come to write something provocative and radical as $100B+ on the subject. This narrative is...00B+ of post-cookie open-web spend. The four addressability paths and which ones survive 2023.00B+ of post-cookie open-web spend. The four addressability paths and which ones survive 2023.00B+ of post-cookie open-web spend. The four addressability paths and which ones survive 2023.Tue, 25 Jan 2022 00:00:00 GMTadtechhttps://nofluffadvisory.com/writing/marketing-is-dead-long-live-the-marketing/https://nofluffadvisory.com/writing/marketing-is-dead-long-live-the-marketing/The four pillars of the marketing loop — Targeting, Delivery, Measurement, Optimization — rebuilt for the post-cookie era.Mon, 02 Aug 2021 00:00:00 GMTadtechhttps://nofluffadvisory.com/writing/el-corazon-the-story-of-why/https://nofluffadvisory.com/writing/el-corazon-the-story-of-why/How to bring your authentic self into a corporate environment after a personal transformation.Sun, 11 Apr 2021 00:00:00 GMTpersonalhttps://nofluffadvisory.com/writing/one-way-to-happiness/https://nofluffadvisory.com/writing/one-way-to-happiness/A career pause in the Mexican jungle. What time, routine, and reading do to the mind.Mon, 14 Sep 2020 00:00:00 GMTpersonalhttps://nofluffadvisory.com/writing/self-actualization-in-the-past-10-days-of-self-quarantine/https://nofluffadvisory.com/writing/self-actualization-in-the-past-10-days-of-self-quarantine/Lockdown as opportunity. How to use reclaimed time for fitness, reading, and being present.Sun, 22 Mar 2020 00:00:00 GMTpersonalhttps://nofluffadvisory.com/writing/5-data-points-every-advertiser-should-look-at/https://nofluffadvisory.com/writing/5-data-points-every-advertiser-should-look-at/Five practical tips — DMPs, third-party data, segmentation, look-alikes, data-driven action — for profitable consumer relationships.Tue, 17 May 2016 00:00:00 GMTadtechhttps://nofluffadvisory.com/writing/data-portability-and-application-interoperability-what-is-all-the-fuss-about/https://nofluffadvisory.com/writing/data-portability-and-application-interoperability-what-is-all-the-fuss-about/Decoding two over-used terms — and why the DMP is the central nervous system of an interoperable mar-tech stack.Fri, 12 Feb 2016 00:00:00 GMTadtechhttps://nofluffadvisory.com/writing/the-dmp-and-programmatic/https://nofluffadvisory.com/writing/the-dmp-and-programmatic/How DMPs power PMP packages, custom audiences, private data marketplaces, and the four scenarios that matter.Tue, 15 Dec 2015 00:00:00 GMTadtechhttps://nofluffadvisory.com/writing/data-is-the-new-currency-to-power-attribution/https://nofluffadvisory.com/writing/data-is-the-new-currency-to-power-attribution/Why the DMP is the foundation for multi-touch attribution and the connective tissue across marketing channels.Fri, 18 Sep 2015 00:00:00 GMTadtechhttps://nofluffadvisory.com/writing/debunking-cross-device-myth/https://nofluffadvisory.com/writing/debunking-cross-device-myth/Deterministic vs probabilistic matching. The eight questions to ask every cross-device vendor before signing.Thu, 13 Aug 2015 00:00:00 GMTadtech