Services · Engagement

02 · Focused execution sprint

GTM & BD Sprint.

Six to eight weeks to convert strategy into pipeline, partners, and decisions.

Best for Series B Scaleup companies (75–200 employees · $10–30M ARR) that have an audit or clear strategy and need operator-led execution leverage to ship pipeline, partner activation, and the first commercial decisions — in weeks, not quarters.

Scope a sprint → Start with the Audit first →
GTM & BD Sprint — four 2-week phases → ship list Four 2-week phases (Set the system, Accelerate pipeline, Close + decide, Hand off + scale) converge into a sprint output card listing pipeline math, named accounts, partner co-sell, pricing tests, plays documented, and a hire spec. 8 WEEKS · STRATEGY → SHIP SPRINT CADENCE 01 Set the system weeks 1–2 · math · CRM · stage gates 02 Accelerate pipeline weeks 3–4 · outbound · co-sell · script 03 Close + decide weeks 5–6 · pricing tests · forecasts 04 Hand off + scale weeks 7–8 · plays · hire · 90-day plan SPRINT OUTPUT WHAT SHIPS Pipeline. Decisions. Not decks. Pipeline math coverage · target · channel Named accounts ICP-graded · sequenced Partner co-sell indie → mid → holdco Pricing tests ≥3 live deals Plays documented CRM · cadence · SLA Hire spec first commercial role Six to eight weeks. Decisions shipped, not roadmaps written.
Snapshot

What this engagement actually buys.

Best for
Series B Scaleup AdTech, MarTech, data, AI, SaaS, and media-tech companies (75–200 employees · $10–30M ARR) with clear strategy and stalled execution.
Typical trigger
You have an audit or board-level strategy but the operating system behind it isn\'t shipping pipeline / decisions / partners.
Time horizon
6–8 weeks, embedded operator-level engagement with weekly cadence.
Core output
Pipeline math wired, partner motion firing, ≥3 live pricing tests, sales-marketing SLA, first commercial hire spec, 90-day continuation plan.
Best mapped to
Audit → Sprint → Advisory Retainer ladder. Sprint is the execution gear between strategy and ongoing partnership.
Fit first

Who this is for.

The work is sharp because the scope is narrow. Honest answer either way.

This is for you if
  • You have an audit or clear strategy but execution has stalled.
  • You're Series B Scaleup (75–200 employees · $10–30M ARR) and need senior operating leverage for 6–8 weeks.
  • Pipeline math is defined but the partner motion isn't firing.
  • A new ICP / category / regional motion needs to be operationalized fast.
  • Founder-led sales is being handed to a first US commercial hire.
  • Board wants pipeline acceleration, not another strategy refresh.
  • You need an operator embedded in the room, not a consultant deck.
This is not for you if
  • No strategy yet — start with the Market Entry Audit first.
  • No internal owner who can hold the work after the sprint ends.
  • Looking for fractional sales coverage (a sprint is not interim leadership).
  • Pre-Series A / Pre-PMF — no operating-system pressure yet.
  • Want a roadmap deck, not weekly decisions shipped.
Six focus areas

Where the sprint lands.

Scope is negotiated up front. Not every sprint touches every area — but every area has artifact-level deliverables when it does.

  1. 01

    Pipeline acceleration

    • ICP-graded named accounts
    • Outbound sequencing
    • Discovery → demo conversion
    • Stage-gate definitions
  2. 02

    Partner activation

    • Holdco / agency / platform sequencing
    • Co-sell motions
    • Reseller / channel enablement
    • First joint pipeline
  3. 03

    Buyer narrative tighten

    • Vertical pain → product fit
    • Discovery script
    • Objection handling
    • Proof package by segment
  4. 04

    Pricing + packaging

    • Live deal tests
    • Procurement-friendly mechanics
    • Expansion path
    • Discount + commercial guardrails
  5. 05

    Operating cadence

    • Weekly forecast review
    • Pipeline coverage math
    • Reason codes
    • Sales-marketing SLA
  6. 06

    First-hire support

    • Onboarding plan
    • First 90-day scorecard
    • Decisions owned vs. escalated
    • Stakeholder map
Cadence

Eight weeks. Four phases.

  1. Weeks 1–2

    Set the system

    Pipeline math wired. Named-account list scored. Stage gates + reason codes live in CRM. First weekly forecast review run.

  2. Weeks 3–4

    Accelerate pipeline

    Outbound sequences live. Partner co-sell motions launched. Discovery script tightened against real calls. First joint pipeline from partners.

  3. Weeks 5–6

    Close + decide

    Pricing tested in 3 live deals. First decisions made (kill, double down, restructure). Sales-marketing SLA enforced. Weekly cadence is normal.

  4. Weeks 7–8

    Hand off + scale

    Plays documented. First commercial hire onboarded or hire spec written. 90-day continuation plan signed off. Sprint ends with a measurable pipeline + close + decision delta.

What ships

Artifacts a CRO can run against on Monday.

  • Pipeline math (target → coverage by segment + channel)
  • Named-account list, ICP-graded + sequenced
  • Outbound + discovery scripts tightened against real calls
  • Partner activation map (indie → mid-tier → holdco) with first co-sell motions live
  • Pricing + packaging tested in ≥3 live deals
  • Stage gates + reason codes in CRM + weekly forecast review
  • Sales-marketing SLA (speed, accepted-lead, first-meeting)
  • First commercial hire onboarding / scorecard, if applicable
  • 90-day continuation plan
The economics

When does a sprint pay for itself?

Two worked cases for how the math typically pencils out. Illustrative — your numbers will differ. Not a quote, a forecast, or a client result; assumptions are conservative and yours to set.

Use case A

Pipeline sprint

Fixed-fee sprint vs. qualified pipeline created, run through win rate and gross margin to an ROI multiple and payback.

Sprint cost (fixed fee)
$60,000
Qualified pipeline created
$1,200,000
Win rate (conservative)
20%
Gross margin
80%
Avg. time to close
4 months
Expected revenue $1,200,000 × 20%
$240,000
Expected gross profit $240,000 × 80%
$192,000
ROI multiple $192,000 ÷ $60,000
3.2×
Payback close window after sprint
~4 months

One sprint covers its fee ~3× over on expected gross profit — before any deal closes faster than baseline.

Use case B

Partner co-sell sprint

Fixed-fee sprint vs. partner-sourced pipeline built bottom-up from activated partners, co-sell opportunities, ACV, and a warm-intro win rate.

Sprint cost (fixed fee)
$60,000
Partners activated
4
Co-sell opportunities / partner / yr
2
Average contract value (ACV)
$50,000
Co-sell win rate (warm intro)
50%
Gross margin
80%
Partner-sourced pipeline (annualized) 4 × 2 × $50,000
$400,000
Expected revenue $400,000 × 50%
$200,000
Expected gross profit $200,000 × 80%
$160,000
ROI multiple $160,000 ÷ $60,000
2.7×
Time to first co-sell within sprint window
weeks 3–6

Even at a conservative warm-intro win rate, four activated partners return ~2.7× the sprint fee on expected gross profit — and the co-sell motion compounds every year after.

Win rate, ACV, margin, and partner productivity vary by segment and motion. We wire the pipeline math to your real numbers in week 1 — these are round figures to show the shape of the return, not a promise of it.

Best mapped to

When the Sprint is the right starting point.

Audit → Sprint

You ran the Market Entry Audit; the diagnosis is clear; now you need an operator-led execution sprint to convert it into pipeline + decisions.

New motion launch

You're launching a new ICP, category, or regional motion and want senior operator leverage in the room for the first 6–8 weeks.

Pre-retainer evaluation

You're considering an Advisory Retainer and want to start with a scoped sprint to test fit + operating rhythm before committing.

Next step

Need to convert strategy into shipped pipeline?

One short fit call. If it\'s a match, we scope the sprint. If not, you leave with a sharper read on where to start.

Scope a sprint → Start with an Audit → See the Advisory Retainer →