Strategy without
the slide deck.
25+ years scaling AdTech, MarTech, and data businesses across global markets. Built P&Ls, products, and teams from startup scale to 1,100+ across APAC, EMEA, LATAM, MENA, and the Americas. Three exits. AdCP Founding Member, former IAB leader, DMEXCO columnist. Operator and Advisor.
- 25+ Years global AdTech
- 3 Successful exits
- 4 Continents shipped in
- 117+ Published bylines
- 51+ Certifications
Builder at heart.
Global operator by experience.
Focused on product, technology, culture, and commercial growth.
Four problems
I solve.
I work with adtech, martech and data vendors at the inflection point — Series A to growth stage, $5M to $150M ARR. Companies that have a real product and need a sharper US strategy, not another deck.
- 01US Market EntryGTM, ops and positioning for international vendors landing in North America.
- 02Global BDStrategic partnerships across holdcos, indies, publishers and platforms.
- 03MonetizationRevenue model design — SaaS, DaaS, IaaS, PaaS — built for the next stage.
- 04Org DesignHigh-performance global teams. Hire for character first, scale second.
Operator first.
Advisor second.
Two projects worth flagging — one industry-level standards contribution, one production B2B platform. Both shipped, both running.
Thought leadership,
not thought leadership.
10+ years of essays on programmatic, privacy, contextual, AI, agentic advertising and the boring-but-essential operations beneath it all. Some are technical. Some are personal. None are filler.
Working on
something where
the obvious answer
feels wrong?
Reach out on LinkedIn — that's where the real conversations happen.