Writing · Topic

Reading path

Reading & Personal.

Books, philosophy, and personal essays — what shapes how I think about advertising, intelligence, and operating businesses.

5 essays in this path.

READING & PERSONAL Books — authors and arguments I return to: the raw material for how I think. INPUT Books authors · arguments Philosophy — the frames and first principles I use to test an idea before trusting it. INPUT Philosophy frames · first principles Lived experience — what actually worked in practice, the corrective to anything I only read. INPUT Lived experience what actually worked Distillation — reading, thinking and experience are filtered down to what holds: a worldview, not a reading list. DISTILLATION A worldview not a reading list Operating principles — the distilled output: how this reading actually changes how I read advertising, intelligence, and run businesses. PRINCIPLES How I think How I read advertising How I read intelligence How I operate businesses What shapes how I think.
Start with

The canonical first-read.

Dec 2023

100 books you may want to read...

A curated reading list — Peterson, Tobaccowala, and 100 books for the long-game thinker.

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More on this path.

  1. 01
    Oct 2022

    The Dream Job - This Way Please....

    How to evaluate the next role — Vision, Mission, Purpose, Culture, Team, Leadership, Challenges, Opportunities.
  2. 02
    Apr 2021

    El Corazón - The story of “Why”

    How to bring your authentic self into a corporate environment after a personal transformation.
  3. 03
    Sep 2020

    One Way to Happiness

    A career pause in the Mexican jungle. What time, routine, and reading do to the mind.
  4. 04
    Mar 2020

    Self-actualization in the past 10 days of Self-quarantine

    Lockdown as opportunity. How to use reclaimed time for fitness, reading, and being present.
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Adjacent threads.

AdTech & Measurement

Programmatic, MMM, attribution, embeddings, and the plumbing beneath.

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Agentic Advertising

Protocols, agents, and the shift from rules to reasoning.

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AI, Attention & EARO

Cognitive science applied to media — relevance over reach.

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