US Market & Operating.
Notes from operating across APAC, EMEA, LATAM, and the Americas — with a focus on entering and scaling AdTech, MarTech, and data businesses in the US market.
The canonical first-read.
Unlocking the US Market
A 7-step audit for European and Asian AdTech vendors entering North America. The PMF and GTM playbook.
Read essay →- 01Sep 2025
From #OpenToWork to #Hiring
Ghosting persists. A call for industry-wide integrity — replying matters, even when no one's watching.
- 02Feb 2024
The Ghosting Phenomenon: Restoring Integrity in Professional Communication
Why recruiter silence and unacknowledged pitches erode the ethics of business — and how to push back.
From writing to engagements.
The thinking on this page shows up in the vertical playbooks below — abstracted from real client engagements.
- Travel & Hospitality
Travel tech operator + travel data insider — for vendors unifying portfolios or modernizing the data graph.
View playbook → - Performance & Native
Native + recommendation platforms grow fast — the US enterprise bottleneck is rep productivity and ACV expansion.
View playbook → - Growth Operating System
Operating model for aligning marketing, sales, data, and customer feedback into one revenue system for scale-up growth.
View playbook → - Org Design for Scale-Ups
Org design is GTM infrastructure. This playbook helps scale-ups move from heroic execution to clear ownership, decision rights, capacity planning, and repeatable operating cadence.
View playbook → - Retention & Expansion
Post-sale operating system for retention, expansion, renewal confidence, churn prevention, and Net Dollar Retention (NDR). It turns reactive renewal management into a designed expansion motion — customer health, expansion triggers, and a board-grade NDR number.
View playbook →